Tuesday, 6 September 2011
what they say no longer goes!
If you are a singer/songwriter gone are the days of laying down your tacks onto CD’s and sending them off to as many record companies or producers you can via snail mail. You hope that one of them would like your genre and think you worthy of stardom. Its was what the big guys says goes. Traditionally these record labels held the initial power to some extent as to what was to be heard. However, now its is as easy as up loading your stuff on to YouTube or to a independent site like triple J unearth to for you music to be heard by a wider audience than just the selected few you gave your cd to. I mean Justin Biber did it or if you want to think locally so did Missy Higgins. While both of these artists had the help of producers within the industry their journey to the top wouldn’t have been a quick without the use of the Internet. I would like to think that we as consumers overall had definitive power who we did or didn’t like and to their success like Christina Aguilera's new album. However, I do agree with Anderson when he argues that the Internet has lead to a drastically different creative climate. The readings by Chris Anderson and Clay Shirky discusses how success is no longer through the popular demand but through specific niche markets. Its is evident within the music industry. No longer are we subjected to listen to what many use to call “mainstream” or “top of the pop” music due to the rise of such niche markets the Internet has bought us.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment